A graduate of Howard University’s School of Communications, Jackie O. Asare, started her career at Columbia Records as a publicity coordinator and publicist for Lord Tariq & Peter Gunz whose debut album Make It Reign which spawned the hit single, “Déjà Vu:  Uptown Baby.”  After several years at Columbia, she was offered a Manager of Publicity position at Priority Records, which led to another opportunity as Director of Publicity at Loud Records where she remained until the company dissolved and merged with Sony Music.

"When I got laid-off, at first I was a little scared! I had no job prospects and my resume wasn’t even updated.  Once I got over the initial fear of being unemployed, I starting putting the word out!”  She sent a few emails, and three days later received a call from a colleague referring Lil Jon & The EastSide Boyz as clients.  At the time, she didn’t even have a company name. “Everything happened so quickly once I began to trust that The Creator’s divine plan.  I knew that there was a vision and everything would unfold in time."

“After the success of Lil Jon’s campaign, projects started coming from every direction.  Some of the artists who I represented while employed at the labels re-hired me to work their indy projects. I really got to see how much my work was valued.  Being an indy is truly revealing because that’s when really see how real the relationships you have are.” 

Her hard-earned reputation for achieving great results has lead to an impressive roster of clients representing almost every sector of the musical spectrum including Soul/R&B icons: Teddy Pendergrass, Omar, 112, Daron Jones, The Square Egg; hip-hop (Guru, Lil Jon & The Eastside Boyz, Cormega, Naughty By Nature, GME, Stimuli, Prodigy of Mobb Deep, Swing, Xzibit, Three 6 Mafia, Proof, Project Pat, Big Pun, Tha Liks); World Music/Reggae (Kiprich, T.O.K., Buju Banton, Gokh-Bi System, Ex-Centric Sound System);  Producers (Tony “CD” Kelly, Dame Grease, Easy Mo Bee) and finally the Queen Of All Media, Wendy Williams’ compilation album released on Virgin Records. 

"It’s a thrill to wake up every day and do something I love!" ~ Jackie O

In 2008, 4Sight Media created a new division of the company, RED CARPET TREATMENT, which specializes in special events.  Since launching, they have coordinated The Red Carpet and Event PR for several events including: Teddy Pendergrass’ Teddy 25 Celebrity Gala, The Historic Million More March in Washington DC, The chic Boutique Tour, Entertainers 4 Education Alliance’s Stay In School Concerts, Meeting The Fatherhood Challenge Symposium, LIFEbeat’s “Reggaeton Explosion” and Gay Men’s Health Crisis’ (GMHC) “You Rock My Soul” benefit concerts for AIDS awareness and education, BMI Urban Awards and Showcases, ASCAP’s America SCORES Songwriting Workshops, and Forever First’s Las Vegas Takeover parties for P. Diddy, Young Jeezy, Ice T & Coco, and Too $hort.

Jackie O’s long-term goal to develop a firm that is truly multi-dimensional representing clients within and outside of entertainment industry has finally coming into fruition. In 2008, 4Sight Media Relations, Inc. secured its first small business clients with:The Chic Boutique Tour - the ultimate shopping experience on wheels; Jimmie Hatz Condoms, an African-American owned condom brand dubbed The Official Condom of the Hip-Hop Generation; Shakoor's Sweet Tooth, Home of The Best Sweet Potato Cheesecake; Khamit Kinks, a leader in natural hair care with a range of hair and body products; and Intricate Concepts, a full-service design firm who creates logos and branding material for Sean John, Phat Farm, Marithe Francois Girbaud, Avirex, DKNY, Mecca Femme, Champion, FILA, And One, Timberland, Joe Boxer, O.T.B. and the NBA's new line UNK. She also joined with internet marketing firm, Everywhere, to execute the online launch of Madonna's Material Girl line at Macy's and the Macy's 4th of July Firework Spectacular featuring Justin Bieber (2010). With plans to go global, 4Sight expanded its international reach as part of a mission to bridge cultures through music and entertainment under a newly created division, 4Sight Selects. The first act selected under this global initiative is Gokh-Bi Systems, a hip-hop band originating out Senegal.

“We write our own scripts and sometimes it takes a dramatic scene to make us change the storyline. I launched 4Sight Media in 1999 and even today, it’s a thrill to wake up every day and do something I love! Of course it's more demanding, but my passion is finding the angle, re-telling the story, and bringing my clients’ vision into view. One thing that the recession, lay-off and company mergers reveals is that no job is completely secure, so why not take a chance on your dreams.  After all your first investment should always be in yourself!”